Mara Binudin
INTERACTIVE ART DIRECTOR

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Evian / The Live Young Training
Why. After the Evian Rollorbabies campaign based on the idea of "living young", we decided to make a website which helped users stay young.
What. Calculate your "Youth Quotient" by making you do a series of tests. You end up being much older than you are, and this encourages you to follow The Live Young Training, to learn how to live "young". One excercise a week —and for four weeks— awaits and you are reminded to do them thanks to emails.
How. Flash website with video production.
My job. Conception, art direction (visual identity, logo and interface design), animation of illustrations, assisting to the film shooting.
  Client: Evian
Agency: Betc Digital
Creative directors: Ivan Beckowski, Christophe Clapier
Art director: Mara Binudin
Designers
:
Mara Binudin, Julie Sarperi
Flash developper: Jeremy Boutier
Illustration: Sokphea Pes

URL: http://liveyoungtraining.evian.com/
Date: March 2010
 






 

Behind the scenes
 

 

 

 

 
Digikaa. Social network, 2011.
 
Evian / Live Young Training. Flash website, 2010.
     
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Peugeot / RCZ. Flash website, 2010.
 
Usbek & Rica. Animation, 2010.
     
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Vichy / Nutriextra. Flash website, 2011.
 
Peugeot / New 407. Flash website, 2008.
     
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Kenzo / La Bulle. Flash website, 2007.
 
More work
     
 

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