| Armani / Creative Festival | ||
| What. Website allowing users to experiment 3 different creative forms of expression:
- one video contest for the next fragrance TV ad. - one art photo contest expressing the union between the "he" and "she" fragrances - one online drawing tool using specials inverted colors, shapes and symmetries in the tones of the campaign. My job. Conception, art direction, interface design. |
Client: Armani Agency: BETC Digital Creative director: Laurent Nuyen Art director: Mara Binudin Copywriter: Pierre Duquesnoy Date: 2009 |
|
 |
 |
 |
 |
 |
||
| Infographic | ||
| What. This was to illustrate an article in the Usbek & Rica magazine about how many emerging countries, fed up with the trade system with the western world, are buying land in many other countries to cultivate agricultue. Idea. It's like a big agricultural Monopoly game, except that it's real. The map is therefore using the same codes as Monopoly. My job. Conception, design. |
Client: Usbek & Rica Art director: Mara Binudin Date: 2011 |
|
|
||
| Recruiting without CV | ||
| Why. Apec is launching a new recruiting concept: hire without CV. What. An animated film to make an apparently dull theme like recruitment sound a bit more fun and understandable. My job. Conception, art direction, illustration, animation, direction for music and sound design. |
Client: Apec Agency: June, TwentyFirst Creative director: Nicolas Verdeau Art director, illustrator, animator: Mara Binudin Copywriter: Thierry Gounaud Music: Jean-Marc Nebout URL: http://www.recrutersanscv.fr Date: 2010 |
|
 |
 |
|
||
| Dassault Systèmes Annual Report | ||
| Who. 3DS, Dassault Systèmes software company, in charge of making 3D programs to build airplanes, buildings, etc. Why. Instead of making an annual report in a boring and indigest PDF file, the idea was to make a more user-friendly website with a revolving cube, which symbolizes the 3D company. Each side of the cube showcases films which I have mounted and animated. My job. Art direction, interface design, video editing, video animation. |
Client: Dassault Systèmes Agency: June, TwentyFirst Creative director: Nicolas Verdeau Art director: Mara Binudin Copywriter: Thierry Gounaud URL: http://www.3ds.com/ds2010 Date: 2010 |
|
 |
 |
|
||
| Disney / Help Buzz | ||
| Why. The launch of Disneyland Paris' new Toystory attraction. What. A ginormous ad on 2 buildings in Paris, connected to each other by a laser beam, inviting people to help Buzz ("Aidez Buzz") fight Zorg by going to Disneyland Paris. My job. Conception, art direction, logo design of "Aidez Buzz". |
Client: Helena Rubinstein Agency: BETC / Euro RSCG 4D Creative director: Laurent Nuyen Art director: Mara Binudin Copywriter: Nathalie Cohn Date: 2007 |
|
