Why. The launch of the new Peugeot 407 with its great handling performance.
Awards. Honoree, Webby Awards 2009, in "Automotive"
4****, CB News, december 2008 (French advertizing magazine)
Idea. Take control of the climate changes and the car angles in realtime to see for yourself how good the handling performance is.
What. Interactive video website. Flash and 3D.
My job. Conception, film art direction, web art direction, design. |
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Client: Peugeot
Agency: BETC Digital
Creative director: Laurent Nuyen
Art director: Mara Binudin
Copywriter: Pierre Duquesnoy Film director: Peugeot Flash developer: Benjamin Vergne URL: www.nouvelle407.fr (no longer online) Date: 2008 |