| Peugeot RCZ | ||
| Why. The launch of the first Peugeot sports car. Idea. The car's character/s are the quintessence of Peugeot's DNA. Try to possess her and you'll find out you're the one being possessed. How. The user is asked to manipulate the car's characters to unblock some of the site's sections. He/she then witnesses the car's formation from the drawing to the clay phase in an undefinable place, to finally see it be born out of what was the car's womb into the real world. What. Interactive video website. Flash and 3D. My job. Conception, film art direction, web art direction, interface design. |
Client: Peugeot Agency: BETC Digital Creative director: Laurent Nuyen Copywriter: Pierre Duquesnoy Art directors: Mara Binudin, David Tamayo Film director: Joris Bacquet URL: www.peugeot.fr Date: January 2010 |
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Behind the scenes |
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