| Vichy Nutriextra / 2 minutes of pleasure | ||
| Why. Vichy came up with a lotion that you only need to use every 2 days, because it penetrates deep into the skin. Target. Women who think wearing lotion is an annoying waste of time. Idea. By playing with the "2 days" fact, we decided to show these women that wearing lotion was a pleasurable moment, by putting a 2-minute long sensual video at the back of the website: Discover how 2 minutes of pleasure lead to 2 days of comfort. My job. Conception, art direction, interface design, film shooting with director. |
Client: Vichy Agency: BETC Digital Creative director: Annick Teboul Art director: Mara Binudin Copywriter: Pascale Pessin Film director: Laurent Rodriguez Date: 2011 |
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| Behind the scenes |
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